How Brands Exploit the “Aesthetic of Relevancy”

When it comes to advertising, brands can demonstrate their relevance in a handful of “relevant” ways: by speaking in the language of pop culture and memes, presenting “good” politics, displaying a knowledge of current design trends, and attaching themselves to relevant personalities or entities. - Alan Hanson

I'm a frequent consumer (read: borderline shopaholic) and the art of advertising has always fascinated me. I constantly find myself admiring - and buying into - brands with great marketing. This article touches on the newest secret to brand success: being relevant.

Who ever thought that obscure memes and internet culture would be the hidden clue to building a strong customer base??

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